We first met at a healthcare conference. We reconnected in 2026 at yet another healthcare conference and realized the industry conversation hadn't changed at all. Five years later you could replay the same agenda and nobody would notice. "Value-based care." "Consumerism." "Patient engagement." "Is AI good?"

It's boring and abstract. Speakers use jargon-filled word salads to present vague ideas that mean little and don't risk them losing their job… or even worse — offending somebody.

This is true for most healthcare media, not just conferences. Meaningless platitudes, or extremely dense analyses and policy review. There are 30 million of us in this industry and nowhere to go.

Meanwhile, healthcare itself has changed dramatically.

First, healthcare is more intertwined with pop culture than ever. People are taking research peptides, flying to Turkey for hair transplants, buying saunas, starting carnivore diets, biphasic sleeping. Industry execs will be shocked when they find out how many people get more health guidance from Andrew Huberman than from their doctor. Increasingly, the care people want isn't happening at their traditional institutions.

At the same time, health insurance premiums rose by 20% this year — it costs about $30k to cover a family now. So more people are opting for no insurance or catastrophic coverage. Which in turn means they're paying out of pocket for care and becoming a whole lot more selective about who their provider is — and demanding to know what they get out of it.

Then there's the drug pipeline — incredible, and incredibly expensive. GLP-1s are just the front edge of a peptide tsunami. Cell and gene therapies are narrowly expensive but broadly absorbed by the whole system. Some of these literally cure disease. If the trend holds, could we all live 2, 5, 10, 50 years longer? How do you treat a 130-year-old?

While we daydream about endless longevity, we are still a profoundly sick country where many people can't afford to use healthcare at all. Childhood obesity just blew past 21% (from an already alarming 17% in 2011). We have food deserts, disastrous school lunches, sedentary lifestyles, and a system so financially intimidating that avoiding it feels safer than using it.

It's all connected. You can't understand healthcare without understanding, at a minimum:

• What people are actually doing for their health
• Drugs
• Alternative medicine
• Clinics & hospitals
• Insurance
• AI & tech
• Regulation

And healthcare can't keep having abstract conversations. You can't improve what you can't describe in practical terms.

That's why we're starting a show for the healthcare industry audience. We want to drag the conversation that already happens online and between friends into the open — practical language, real experts, breaking down the news and arguing about what comes next.

We're borrowing a proven format: rapid-fire, topic-based, guests, streamed live. A hybrid of Around the Horn and TBPN. The best nuggets die buried in 60-minute podcasts; keeping it tight gets crisp ideas and clean clips. We'll stream everywhere but lean hard into LinkedIn — that's where the established industry actually lives.

Expect that we'll evolve both our format and where to find us.

Last thing: we both run startups full-time. We agreed on day one we'd only do this if it's fun. Turns out fun is also the bet — fun is what gets people in together, loosened up and talking about what actually matters. We think that marginally improving the quality of the healthcare industry conversation can cascade into a system that's more affordable or delivers better outcomes.